Research | Notion

RESEARCH INTERESTS

Synergy Mangement
Strategy for IT firms
Technology Management (IT Portfolio Management and Strategic IT Investments)
Diversification and M&A
Information Security
Information Systems Quality/Software Quality

REFEREED PUBLICATIONS

Journals

Lee, K., Cho, W., Woo, H. G., & de Jong, S. (2026). When Do Individuals Believe in Themselves Rather Than in Artificial Intelligence? Insights from Longitudinal Investigations in Corporate Credit‐Rating Contexts. Journal of Management Studies, 63(2), 399-437.
Lee, K., Cho, W., & Woo, H. G. (2026). The Influences of AI Locus of Causality and Trust in AI on the Adoption of AI Advice. Journal of Organizational Computing and Electronic Commerce, 36(2), 123-147.
Um, D. & Cho, W. (2026). The Impact of In-App Community Features on Consumer Spending Behavior: An Exploratory Analysis Using Panel Data. Journal of Product Research, 44(2), 77-84.
Lee, K., Cho, W. & Woo, H. (forthcoming). The influences of AI locus of causality and trust in AI on the adoption of AI advice Article. Journal of Organizational Computing and Electronic Commerce
Ko, G., Choi, B., Cho, W., & Chang, Y. B. (2025). Market power versus regulation forces: The impact of antitrust regulation on software firms. Asia Marketing Journal, 27(2), 106–116.
Woo, S., Um, D., & Cho, W. (2024). Effects of qualitative factors in reviews on job seekers’ perceptions: Empirical analysis of online employer reviews. Korean Management Review, 53(5), 1117–1135.
Subramanyam, R., Cho, W., & Krishnan, M. (2023). Meeting and surpassing service quality thresholds: Quality dimensions in software development and maintenance outsourcing. Seoul Journal of Business, 29(1), 65–90.
Cho, W., Chang, W., & Lee, D. (2022). Unlatching or latching a door to the competitor. Asia Pacific Journal of Marketing and Logistics, 34(6), 1245–1265.